Jess Sylvia assists a show attendee at the Nyko booth (Credit: Associated Press/Jae C. Hong)
By Derrick J. Lang, Associated Press
LOS ANGELES (AP) — When it comes to video games, it still felt like a man's world at E3.
One look at the crowded halls of the Los Angeles Convention Center this past week, and it was easy to see that most attendees of the Electronic Entertainment Expo were men. Yes, plenty of women were at E3, which wrapped up on Thursday. But some were there as so-called "booth babes" — female models hired to hype products and attract attendees to exhibitors' displays on the show floor.
The presence of scantily clad women hawking games and gizmos seemed in particular contrast to a report released this week by the Entertainment Software Association, which organizes the gaming industry's annual trade show. It found that 45 percent of the entire gaming population is now women, and women make up 46 percent of the most frequent game buyers.Read More »from At E3, sexism still an issue