The good news is that Rovio has finally announced when the feature film based on its flagship franchise will be released. The bad news? It's not going to be ready until 2016.
Rovio has tapped John Cohen, the producer of Despicable Me, to produce the film. David Maisel, former Chairman of Marvel Studios and executive producer of Iron Man, will get executive producer credits. The developer also plans to produce and finance the film itself.
"John's an exceptionally talented producer, and we're delighted to have him join the flock," said Mikael Hed, CEO of Rovio Entertainment. "With John's hands-on producer background and David´s expertise in establishing and running his own successful studio, these two are the dream team for making a movie outside the studio system. Both professionals have the ideal skills and vision to achieve incredible things."
By financing the film itself, Rovio will retain full creative control. Fellow game maker Ubisoft has taken a similar approach to its recent filmmaking efforts in an effort to put out films that it feels are more in line with the franchises it has created.
"Generally [video game films] have been too far from the spirit of those IPs and their characters," says Ubisoft CEO Yves Guillemot. "It's not enough in the direction of the vision behind it. When you look at the Harry Potter films, [J.K. Rowling] was very involved in the making of those movies and she was able to push for the ideas she came with. It's the same thing. We created an environment and IP and a complete set of rules that will help the movies."
The big question is: Will Angry Birds still be relevant four years from now? The franchise made its debut in 2008, and while it's still running strong (Angry Birds: Star Wars took just 2.5 hours to top the iPhone sales charts), some players and critics fear the game's formula is getting a bit stale.
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