How do you take down a game like Call of Duty? Record-breaking launch after record-breaking launch has propelled Activision's epic shooter franchise into an unrivalled number-one spot — which is exactly where rival publisher EA wants to sit.
Battlefield 3 (EA)Badly.
So this year, EA is taking the first shot with Battlefield 3, which releases a good two weeks in advance of Call of Duty: Modern Warfare 3. Boasting a flashy, best-in-class engine and a huge marketing blitz, Battlefield 3 appeared on shelves this week accompanied by a slew of glowing reviews for the PC versions, but a curious lack of comment on its accompanying Xbox 360 and Playstation 3 releases.
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