By Gerry Shih, Reuters
SAN FRANCISCO (Reuters) - In the past twelve months, Zynga Inc has struggled with a contracting player base, a deflated stock price and waves of layoffs. Now it is coming to terms with downsized ambitions.
Zynga HQ (Credit: REUTERS/Robert Galbraith)As Chief Executive Mark Pincus, 47, leads the online games developer he founded in 2007 through perhaps the most crucial year of his tenure, he is pushing to restore revenues by doubling down on "FarmVille," the franchise that took Facebook users by storm four years ago and launched Zynga to stardom.
Though some industry observers had declared farm simulation games a fad and predicted FarmVille2's early demise, the sequel to Zynga's best-known title has defied expectations at its San Francisco headquarters, Pincus said in an interview. FarmVille 2 has clung to its perch near the top of Facebook charts and the number of people who play the game each day still hovers near all-time highs of 8 million, even six months after launch.
Read More »from Looking for a comeback, Zynga embraces austerity and FarmVille