Wii, DS: still crazy (popular) after all these years
DS sales -- buoyed by discounts, bundle deals, and the release of new
hardware colors -- totalled 900,000 over Thanksgiving week, a number
significantly in excess of the half-million or so units Nintendo could
reasonably expect to sell over a normal month. The Wii did almost as
well, "only" selling 600,000 or so systems, again easily more than the
system's normal monthly tally.
Nintendo's U.S. president Reggie Fils-Aime seemed quite pleased.
"U.S. shoppers bought about 9,000 Nintendo hardware systems nonstop for every
hour of every day during the week of Black Friday," he said in a press
release. "For the past several years, consumers have decided that
Nintendo defined both top value and all-inclusive entertainment, and
that sentiment continues again at the start of this shopping season."
No word yet on how Fils-Aime's competition performed last week, but we're
guessing if they had figures that impressive to trumpet, they'd be doing
it by now.
- Reggie Fils-Aime