Warcraft: it prints money
But it's always good to be reminded just how astonishingly popular Blizzard's genre-leading online RPG really is -- and just how many
people are ready to buy its expansion packs. Nearly five million of them, as it happens: its most recent expansion, Cataclysm, racked up 4.7 million sales over its first month of availability, a feat which sets a
new record for monthly PC game sales.
Most of those sales -- a good 3.3 million of them -- happened in its very first
day, December 7, when the expansion launched simultaneously across the
Americas, Europe, and Asia. The previous PC record-holder was (what
else?) World of Warcraft's last expansion, Wrath of the Lich King.
"We created thousands of new quests, introduced new lands to explore, and
extensively revamped the game world for World of Warcraft: Cataclysm,
making it our biggest and most ambitious expansion yet," commented
Blizzard CEO Mike Morhaime, possibly from atop a vast, Scrooge
McDuck-style pile of gold.