Just one of TWC's projects Bob and Harvey Weinstein, the Hollywood moguls responsible for everything from the Scream franchise to last year's Academy Award-winning The King's Speech, are getting into the video game business.
The Weinstein Company announced plans Friday to launch TWC Games, its first entry into the interactive space. The company hopes to develop and publish games built around the deep selection of properties in catalogs owned by the Weinsteins and Dimension Films.
The obvious choices are games ties to the Scream, Hellraiser and Halloween franchises. (Let us all hope, for the sake of our collective sanity, that no one tries to make a Scary Movie game.) But the Weinsteins and Dimension have a number of other properties that could make for interesting titles, including Inglorious Basterds and The Mad Ones, a television series currently in development adapted around the Mafia novel of the same name.
"The video game marketplace is changing at such a rapid rate," said TWC co-chairman Bob Weinstein. "With all of the digital platforms, there are so many opportunities to broaden our audience with compelling, high quality, cost-efficient, video game entertainment."
Rather than hiring an in-house team to build the titles, TWC Games says it will work with external partners on both development and publishing. The company is hoping to explore all corners of the gaming world -- mobile, social and console.
Production house Beefy Media, which works with IP holders to build new gaming franchises, will initially help TWC build a relationship with publishers. Leading those efforts will be president Adam Boyes, who formerly was director of product development for the U.S. arm of Capcom.
"The Weinstein Company is an incredible entertainment company, and I share their vision for creating very high quality content for the marketplace," he said. "We plan to combine our extensive video game developer relationships with the impressive catalogue of properties to create and produce content made by gamers for gamers."
That's great and all Adam, but can you promise us that we won't have to deal with a Nanny Diaries game?