Produced for Arena Homme+ ©2011, 2012 SQUARE ENIX CO., LTD.
If nothing else, the Final Fantasy franchise knows how to market itself. Its characters have been film stars. They've had their own TV show in Japan.
And now, they're…fashion models?
Square-Enix has teamed with Prada to showcase the clothing designer's 2012 Spring/Summer line using characters from Final Fantasy XIII-2. Lightning, Noel, Snow, Sazh and Hope will model the clothes in the upcoming issue of Arena Homme+, which goes on sale April 12.
"Our Spring issue focuses on a world of direction and escapism, and having a visually stunning videogame franchise such as Final Fantasy work alongside us and a leading fashion brand like Prada to create something so unique is incredible," said Max Pearmain, Editor of Arena Homme+. "I've always been interested by the power of videogames and their place in society, and the amount of work that's gone into this project blows my mind. We're incredibly pleased with the result."
Produced for Arena Homme+ ©2011, 2012 SQUARE ENIX CO., LTD.This isn't just a one or two page publicity stunt, either. The feature, which highlights everything from printed silk shirts to suits, will span 12 pages and be accompanied by an article from Edge columnist Steven Poole.
Using video game characters as models for a high-end clothing chain is a first, but plenty of other game creations have left their digital footprints in the magazine and advertising worlds.
For several years, Playboy magazine did an annual photo spread of "nude" female characters, with developers and artists stripping Bloodrayne, Mileena from the Mortal Kombat games and Nina from the Tekken franchise, among others. Former Sony mascot Crash Bandicoot (well, ok, a guy wearing a Crash costume) helped Pizza Hut sell its stuffed crust pizza for years, and Lara Croft not only helped sell Jeeps, she paired with a pre-Modern Family Sofia Vergara to pitch Visa cards.