Having watched fans flock to NBC to flash-mob protest the apparent cancellation of critical-darling 'Community', comedian Joel McHale knows a thing or two about the power of a viral movement.
Now, he's loaning some of that knowledge to Nintendo. Sort of.
McHale's hilarious attempts to turn a commercial for Nintendo's 3DS handheld into a viral sensation is itself going viral, despite the lack of sneezing pandas and only one measly groin kick:
Well played, Mr. McHale. Could use more flying cats, though.