While there are plenty of rumors about the next generation of consoles making an appearance at this year's E3, don't expect Sony to join the fun.
Sony's Kaz Hirai (Getty Images)Kaz Hirai, who lords over the company's consumer entertainment division (which includes the PlayStation unit), has definitively shot down the whispers, saying the PlayStation 4 will not be introduced at this year's premier video game trade show.
Andrew House, head of the gaming division, was the first to deny the rumors a few days ago. But in a roundtable Q&A with reporters at CES, Hirai underscored what House said, noting that the company feels it's too early to launch or even start talking about a next generation.
"Andy (House) is absolutely right in that we are not making any announcements at E3," Hirai said. "I've always said a 10-year life cycle for PS3, and there is no reason to go away from that."
Sony's denial comes as Microsoft is largely expected to unveil the successor to the Xbox 360 at this year's show. While that device is not likely to hit store shelves until 2013, new systems are typically announced a year in advance to goose customer anticipation.
Of course, some camps thought Microsoft might tease the "Xbox Next" at its last CES keynote speech. It didn't.
When it comes to next gen systems at E3, one things is certain: Nintendo will absolutely be showing off its successor to the Wii. The Wii U made its initial bow at 2011's E3 and will be the company's chief focus this year as it gears up for an anticipated holiday launch. Nintendo is expected to reveal the system's launch lineup as well as pricing and availability.
The anticipation for the new systems is understandable. Historically, new consoles hit the market every 5-6 years, which puts the current crop of machines right in the sweet spot for a replacement.
But this generation seems to have more staying power, since developers still haven't come close to maxing out the capabilities of the Xbox 360 or PS3. And, given the high costs of developing for new consoles, publishers aren't exactly eager to usher in the next generation, either.