The challenge of ordering "Moons Over My Hammy" with a straight face is no longer the only reason to go to Denny's.
The chain of diners, which has come up with creative cross-promotions in the past (who could forget the "Hobbit"-inspired breakfast menu?), has now teamed up with Atari -- yes, that Atari -- for a smartphone app.
The app remixes some of Atari's best-known classics, such as Centipede, Breakout, and Asteroids with, well, food. So, it's not exactly high concept, but the app is free and the games themselves aren't too shabby.
In Centipup, the player uses a bottle of syrup to turn enemies into eggs. Take-Out challenges the player to break down a wall made of food by bouncing an egg against the (apparently explosive) food. And in Hashteroids, the player pilots a ketchup-bottle spaceship that must destroy pesky fried potatoes.
To some, this newest venture by the perennially down-on-its-luck Atari could be seen as yet another low point in a history full of them (Jaguar, anyone?). Atari doesn't see it that way. In a prepared statement, Atari CEO Fred Chesnais said, "Transforming our classic and beloved games into a retro, remixed promotion will be a natural way to expose our brand to a new generation and resonate with our long-time fans in a fun and unique way."
That's one way to put it. If there's a sequel, may we humbly suggest "Moons Over My Missile Command"?
Follow Mike Krumboltz on Twitter.