Activision is bringing in some Hollywood heavyweights to help it entertain the Call of Duty social community.
Ridley Scott (Getty Images)
Activision Publishing CEO Eric Hirshberg announced the all-star collaborates at a presentation at the 13th Annual Pacific Crest Global Technology Leadership Forum in Vail, Colorado.
"Just like any other passion that people spend a lot of their free time doing, Call of Duty players share a common language and a common experience and we think we can create some entertainment content that they will love and talk about and share," he said.
Scott's gritty filmmaking style is a pretty natural fit for the realistic style the Call of Duty series strives for. And Will Arnett has long confessed his obsession with the game, though don't expect to see his wife Amy Poehler join in.
Call of Duty: Elite is a premium service that will launch alongside Modern Warfare 3 this November. Activision has described it as a way to add a social layer onto the franchise and reward its most dedicated fans (ie. those willing to pay a monthly fee) with exclusive content.
Until Hirshberg's announcement yesterday, though, that exclusive content has been mainly focused on ways for players to improve their technique, offering incredibly detailed statistical tracking of themselves and other players and letting gamers pull up information on potential opponents without having to log into the game.
Still up in the air is exactly how much subscribers will have to pay for this content. Activision hasn't put a price on Elite yet, though analysts expect to be in the $5 - $8 range.
It's a new direction for an action game, but Call of Duty has proven to be anything but an average series. The company has sold a stunning 25 million copies of the last installment -- Call of Duty: Black Ops -- and players have bought 14 million copies of the downloadable maps for that game.
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