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Plugged In

‘Draw Something’ TV show is in the works

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Ryan Seacrest (Getty Images)

Doodling on your iPhone could lead to big money and big prizes.

CBS is developing a primetime game show based on Zynga's popular Draw Something app. The network won a bidding war for the rights to the game and is reportedly fast-tracking the show as a possible mid-season replacement to step in when one of its new series ultimately fails.

'American Idol' host Ryan Seacrest will be executive producer of the show, though he's not expected to host the program. As for the format, the specifics are still being kept under wraps, but the game will focus on the Pictionary-like gameplay of the popular app. And show runners aren't planning on ignoring the huge mobile player base.

"It won't be too long before everyday users and celebrities alike can put their drawing skills to the test for the chance to win a pile of cash," said Seacrest, who announced the program on his website. "You don't even need to be a contestant in front of a live audience to win big. Viewers at home will also be able play along and compete for prizes using phones and tablets, ushering in a new era in game show viewing."

[Related: 15 Amazing Draw Something drawings]

Primetime game shows haven't been en vogue for a few years. While programs like 'Minute to Win It' have done fairly well on NBC, they haven't come close to the numbers 'Who Wants to be a Millionaire?' posted in its heyday.

Given that Draw Something has a huge built-in audience (AppData reports the game averages over 23 million monthly average users and more than 5 million daily average users), CBS likely has high hopes for 'Millionaire'-like numbers.

A 2013 launch is far from a certainty, but given that CBS will be airing the Super Bowl, the Grammys and the AFC championship game in that time frame, entertainment industry observers note it would be the perfect time to give the show a high-profile push.

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