Medal of Honor: Warfighter (Credit: EA)
"We felt it was inappropriate and took the links down," EA spokesperson Jeff Brown told Polygon.
Weapons and Warfighter have been a long-standing headache for EA. In August, the company found itself under fire for promoting sales of several real-world weapons (including a tomahawk and sniper rifle) that carried Medal of Honor branding and posted a series of blog posts touting the products.
At the time, EA defended the products, but was careful to point out it was not making any money from the sales of the weapons and planned to donate its proceeds to Project Honor, an EA program supporting the Navy Seal Foundation and the Special Operations Warrior Foundation.
The tragedy in Newtown, CT has reignited the debate about violence in video games, though, with a lot of attention focusing on games like Medal of Honor and Activision's Call of Duty franchise. Activision has not commented on the matter, but that has opened the company up for further criticism by both critics and the gun lobby.
Though EA's partnership with weapons makers is prominent, one company has taken the opportunity to distance itself from games, even though its products are featured in them.
"The gaming and entertainment industry routinely use likenesses of our products without our permission," Ted Novin of the Freedom Group, a Call of Duty franchise marketing partner, told the Times.
The company, he added, was not paid and did not pay for its weapons' representations in the games. Activision did approach it for permission to use the product likenesses, he said, but maintains that Freedom did not reply to that inquiry.
- Arts & Entertainment