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Imma Be a videogame: Ubisoft unveils ‘The Black Eyed Peas Experience’

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The Black Eyed Peas Experience - Ubisoft

Having conquered the world of pop, the Black Eyed Peas are after your living room.

The hip-hop behemoth is teaming up with game maker Ubisoft to release "The Black Eyed Peas Experience," a dance game that will allow fans to control avatars of Peas members will.i.am, apl.de.ap, Taboo and Fergie, strutting their
stuff with motion-controlled moves on the Xbox 360 Kinect and the Nintendo Wii. The game is being billed as a follow-up to Michael Jackson: The Experience, released by Ubisoft last year.

As thousands of Parisians filed into the capacious Stade de France Saturday evening to attend the last of three performances there by the Peas, the band took a moment backstage with Ubisoft CEO Yves Guillemot to field questions from the press and outline the vision behind the project.

"To work with codewriters, programmers -- technical art is still art, you know," said will.i.am.  "It's wonderful, the skill and the discipline and the passion that goes
into making videogames.  It's like collaborating with U2, it's like the Rolling Stones of technology."

"It's a perfect fit for us," enthused Fergie, "having all those party songs, so it's bringing the party to the people.  It's just a really unique, interactive way for us to communicate with our fans."

Although the full track list has not yet been disclosed, the Peas confirmed that the game will feature some of the band's biggest crowd-pleasers, including "The Time (Dirty Bit)," "Rock That Body," "I've Got A Feeling," "Imma Be," and "Boom Boom Pow."

"[The songs] kind of picked themselves," Taboo said.  "You know, you're not going to dance to a slow song."

But you'll most certainly dance to a Ubisoft game. Titles like Just Dance and Michael Jackson: The Experience have sold millions of copies and breathed life into the troubled music game genre.

"The first thing is it's a physical experience," said Ubi boss Guillemot. "It's a workout at the same time that it's a party game.  You can play with your friends so you learn how to dance better, and ... you can sweat, so all those elements are helping to have a good experience."

And to the band, it's all about giving the fans an authentic experience.

"We're trying to make it as realistic as possible," Fergie concurred, "but still give a little bit more of a choreographed feel.  As the game develops, the dances will become more and more exact on what we or our dancers do in the show."

The Peas also indicated that there would be a singing component in the game.  Asked if there might be an autotune button, Fergie laughed and said, "That would be a good
feature."

So how about the Peas' own gaming preferences?  Though they enjoy Just Dance and Wii Sports, their tastes also run little more old-school.

"I beat Zelda, for the record," said Fergie.

"I beat Mike Tyson's Punch-Out," countered Taboo.

"I still like Galaga," added apl.de.ap.

"Zork was my favorite," Fergie said, referencing a legendary 1980s text adventure.  It doesn't get much more hardcore than that.

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