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“Shame on us,” admits Xbox One exec

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Microsoft Executive Marc Whitten

It’s safe to say the Xbox One, Microsoft’s long-awaited follow-up to the Xbox 360, didn't get off on the right foot. After largely ignoring gamers during the system’s initial debut in May, the company was undermined at E3 by rival Sony, who took Microsoft to task for the Xbox One’s controversial required internet connection and approach to used games.

In short, it’s been a mess. And Microsoft is finally ready to admit it.

Marc Whitten, VP of Microsoft’s Xbox division, fessed up to IGN that they haven’t done a very good job explaining why anyone should want their console.

“We've got to just talk more, get people understanding what our system is – the thing that’s really gratifying is that people are excited about the types of features that are possible, and it’s sort of shame on us that we haven’t done as good of a job as we can to make people feel like that’s where we’re headed,” he said.

Microsoft was blasted so thoroughly over its online and used games policies that the company shockingly rolled both features back just a week after E3. Whitten’s comments come in response to a renewed interest in the system’s now-defunct features, mainly in the form of an online petition some 30,000 signatures strong. Some journalists, most notably Kyle Walker from Gizmodo, agreed with that assessment.

“The Xbox One would have been just fine despite the chorus of haters, would have been a better system for ignoring them,” he wrote.

Whitten, however, feels that the policy reversal doesn't take anything away from the initial vision of the Xbox One.

“I see people feeling like we've moved away from digital, when certainly I don’t believe that’s the case,” he said. “I believe we've added on choice for people. It was an addition of a feature onto Xbox One, not a removal of a feature.”

The questionable messaging is just one of the issues Microsoft has faced since unveiling the Xbox One. Xbox honcho Don Mattrick, the face of the system thus far, left for greener pastures earlier this month when he opted to jump ship for the top spot at struggling social game maker Zynga.

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