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Sony sets eye-popping PS4 price for Brazil

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(Credit: Sony)

The PlayStation 4 might have won the price war in the U.S., but that's little comfort to gamers in Brazil.

Sony has announced that the next generation console will cost players 3,999 Brazilian reais when it goes on sale Nov. 29. That's a little more than $1,850 in U.S. dollars.

That's quite a jump from the $399 folks in North America will pay, not to mention the £349 Sony is charging in the U.K. and the €399 price tag in Europe.

It's particularly frustrating for Brazilian gamers, who had hoped -- and expected -- console prices to come back to Earth this generation. Traditionally, significant import duties forced game system manufacturers to virtually double (or more) their typical U.S. retail price in Brazil.

In May, though, Sony announced the opening of a manufacturing facility in Brazil.

"Sony Computer Entertainment continues to invest in the Brazil game market as part of our long-term commitment to the country and its gamers," said Andrew House, president and group CEO of Sony Computer Entertainment, at an event celebrating the opening in Sao Paulo. "Locally manufacturing PlayStation 3 in Brazil will benefit gamers, retailers and developers. The local manufacture of PlayStation 3 is expected to infuse the Brazilian economy with approximately $300 million over the next 12 months."

It's unclear if that plant will manufacture the PS4 as well, but gamers were quick to point an accusatory finger at the company.

"Do not even try to blame only the government, that an absurd price," wrote a user calling himself 'lipextreme'. "[This is] a nice punch in the face of the Brazilian gamer."

Of course, the Xbox One could be even more expensive when all's said and done. Microsoft also has a manufacturing plant in Brazil, but hasn't announced the price of its next-generation system in that country yet.

Why the fuss over the pricing differences? Latin America has grown into a significant market this generation, say analysts. That means alienating gamers in that region could come at a cost.

"Latin America and South America can represent 10 percent of the U.S. volume now - which puts it in the same league as what we used to assume Canada was [contributing]," says John Taylor, managing director of Arcadia Investment Corp. "There's demonstrable strength in that market."

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