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Plugged In

Super Tofu Boy: Downloadable Soon

Plugged In

Narnia Island

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Meat, meet Tofu.

PETA is so often outraged that the animal rights group has become rather easy to ignore. It's only when their targets fight back that people sit up and pay attention. Such was the case this week when the makers of the hit videogame Super Meat Boy took a swing at the outspoken PETA.

Super Meat Boy, a self-described "tough as nails" platformer, stars an animated cube of meat who is on a quest to save his girlfriend. The game is as bloody as it is difficult, a fact which no doubt caught the attenion of PETA. The group released their own version of the game's hero, Super Tofu Boy.

The makers of Super Meat Boy were so flattered by the parody that they decided to add Super Tofu Boy as a downloadable character on the game's PC version. However, the Super Meat Boy peeps did express some concern that PETA didn't do its homework. Team Meat member Edmund McMillen explains that Super Meat Boy isn't really a cube of meat. He's "simply a boy without skin." Zing!

In a blog post, McMillen admits that he hoped PETA would react like this.. He writes that he "actually repeatedly made fake user names in Peta's forum pushing the game at them in hopes something like this would happen."  McMillen goes on to thank PETA for helping us "turn Super Meat Boy into a house hold name and of course for making themselves look quite foolish in the process..."

This isn't the first time a company has decided to turn PETA's ire to its own advantage. Earlier this year, Dodge was in PETA's crosshairs for using a monkey in one of its commercials. Not surprisingly, PETA expressed outrage. But Dodge got the last laugh when they digitally erased the monkey in the commercial, making for a surreal and hilarious ad that ended up getting a lot more press that the original.

PETA -- if you can't beat 'em, mock 'em.

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