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UFC sues Ubisoft over Kinect brawler

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Fighters Uncaged

No two fights are the same, but to the UFC,
one fighting video game hits a little too close to home.

The mixed-martial arts heavyweight has filed suit in Nevada against game
publisher Ubisoft over alleged copyright infringement found in Fighters
Uncaged, a fighting game for Microsoft Kinect.

According to Sherdog, UFC parent company Zuffa, Inc. is upset with the use of the phrase "become the ultimate fighting weapon," found on the game's packaging. Zuffa claims
that the term has been used to intentionally confuse consumers into thinking
the game is related to the UFC, and that doing so tarnishes the UFC's brand by
associating it with illegal street brawling.

Though no monetary sums have been specified, Zuffa is requesting that Ubisoft stop production on the game and destroy all copies bearing the trademark.

Actually, destroying the game isn't a bad idea. Criticized for lousy, broken gameplay, Fighters Uncaged has been beaten down mercilessly by reviewers and is widely considered one of the worst games of 2010. The UFC's own video game release this year, UFC: Undisputed 2010, was a critical hit but failed to meet sales
expectations
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