Zynga toys around.
Next up: Farmville toys, games, and action figures, courtesy of a just-announced deal between social game maker Zynga and toy-world behemoth Hasbro.
The deal sees Hasbro picking up a license to produce toys and games based on Zynga's numerous properties, which include popular social network games Farmville, Cityville, and Words with Friends. Hasbro's products should start showing up in stores this fall, and with Zynga boasting a total active userbase well north of 200 million, it's safe to say they'll be hot property...even though your average Farmviller is probably far too old to be playing with toys.
"It's exciting to partner with Hasbro as we share a common vision for play and a mission to connect the world through games," Zynga boss Mark Pincus said in a press release. "This partnership is so special because it represents an exciting leap forward in enabling people to connect their virtual and real worlds. Hasbro has inspired play through their famous toys, games and action figures and we look forward to working with a company that continually creates meaningful and fun brands."
So, place your bets now: what'll be the biggest seller? Plush Farmville chicken with realistic egg-laying action? Bess from Frontierville Hallowe'en costume? An inflatable, Words with Friends-branded letter Z? The mind boggles.