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Cadillac Has Changed The Logo On All Its Cars

Business Insider

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Cadillac ATS Coupe Detroit Auto Show 2014

Cadillac is in the midst of a resurgence, and the debut of the gorgeous ATS Coupe at the Detroit Auto Show today makes its future look even brighter.

At the reveal, GM's luxury brand made another, less spectacular announcement: It's changing its logo. The new look was first shown in August on the Elmiraj concept, and now we know it will be on all new cars starting mid-2014.

The wreath is gone, and the crest is lower and wider. "Sleek and streamlined," Cadillac says, just like its current lineup.

“This new Crest matches the lower, longer, leaner mantra of our current car designs," Andrew Smith, Cadillac's executive design director, said in a press release. The crown last seen before the 2000 redesign has not reappeared — no need to look cocky.

Here's a closer look:

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Cadillac ATS Coupe Detroit Auto Show 2014

And the evolution. Click to enlarge:

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Cadillac logo crest history

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SEE ALSO: More From The 2014 Detroit Auto Show

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